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The History
In 1968 The began designing and manufacturing its own brand of high-performance mountaineering apparel and equipment. In the early 1980s, extreme skiwear was added to the product offering. By the end of the decade, The became the only supplier in the United States to offer a comprehensive collection of high - performance outerwear, skiwear, sleeping bags, packs and tents.
In spring 1996, The
made its debut in the sportswear market with the launch of Tekware clothing,
a collection of high-performance sportswear made from advanced materials
using innovative construction. The Tekware collection was designed to provide
rock climbers, backpackers, hikers, trail runners and outdoor enthusiasts
with the ultimate in fit and function. Later that year, the Company acquired
A-5 Adventures, Inc., adding portal edges & other big wall gear to its
collection of outdoor equipment. Fifteen months later, The announced
a partnership with La Sportiva S.r.L., a premier manufacturer and distributor
of climbing, approach, hiking and mountain footwear. The launched
its own brand of trekking and trail running shoes in spring 1999.
Now, almost 39 years after its start in the outdoor industry The provides an extensive line of performance apparel, equipment and footwear. Offering the most technically advanced products on the market, The jacket is the choice of the world's most accomplished climbers, mountaineers, extreme skiers, snowboarders and explorers. The is committed to pushing the limits of design, so that you can keep pushing your personal limits outdoors
-- never stop exploring.
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